How to Build a B2B Podcast with Personality and Purpose with Jess Cook

What does it take to build a B2B podcast that people actually want to listen to, in one of the most crowded content spaces out there?

Producing a show with personality and purpose is the best way to spark interest, gain repeat listeners, and get people talking about your brand.

In this episode, Amy sits down with Jess Cook, VP of Marketing at Vector, to talk about their fantastic podcast, This Meeting Could Have Been a Podcast – a show that we have the pleasure of working on at Content 10x.

From scrapping the original concept to building a LinkedIn presence that's become a genuine awareness magnet, Jess shares how personality, specificity, and a smart content strategy combine to make a show that really stands out.

Find out:

1. Why Jess scrapped the original podcast concept and started over from scratch
2. The show's purpose: arming marketing leaders with how to have better conversations with their CEOs and solve problems
3. How she named every episode like a Seinfeld script - and why that specificity works
4. The decision to record in-person and how it transforms chemistry and production quality
5. How LinkedIn personal branding has become Vector's most powerful awareness channel
6. How encouraging the whole team at Vector to post has amplified their reach
7. The planned and surprise benefits of a strong B2B podcast
8. How 'Vector-on-Vector' — using their own platform in their own marketing — has become their best proof point
9. What's coming next for Vector in 2026, including the “Ghost Tour Tour” and season 3 of the show

Important links & mentions:

1. Jess on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/
2. Josh on LinkedIn: https://www.linkedin.com/in/joshuaperk/
3. Vector’s Website: https://www.vector.co
4. Vector’s podcast This Meeting Could’ve Been A Podcast: https://vector.transistor.fm/people/jess-cook
5. Vector episode Josh Overthrows Jess and Gets Cancelled: https://vector.transistor.fm/episodes/josh-overthrows-jess-and-gets-canceled
6. Content 10x Podcast Episode 302: How to Maximize Content with a Small Team with Jess Cook: https://www.content10x.com/302
7. Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
8. Content 10x: https://www.content10x.com/
9. Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter