30 Minutes to President's Club | No-Nonsense Sales #362 - Find Top 1% Sellers with Proven Outbound Recruiting Tactics (Armand Farrokh, 30MPC)
Sep 26, 2024
Armand Farrokh, an expert in outbound recruiting and founder of 30MPC, shares innovative strategies for attracting top sales talent. He emphasizes the power of connecting with mutual contacts for candidate insights. Armand advocates a three-message drip outreach method and suggests using a mini-pitch framework that showcases personal stories and team philosophy. He believes in selling the role before screening candidates and encourages interviewers to let candidates brag about their strengths, ensuring a quality recruitment process.
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Manage Recruiting Like Sales Pipeline
- Use tools like Gem to export LinkedIn profiles and manage outbound recruiting sequences like sales pipelines.
- Treat recruiting outreach as a sales engagement with systematic tracking and follow-up.
Three-Step LinkedIn Drip Messaging
- Use a three-message LinkedIn drip: personalized intro, bubble-up, then a farewell with team details and ask for referrals.
- Space messages over about a week, timing to catch candidates at work but filter out non-serious.
Optimize LinkedIn Profile for Talent
- Put your company's team philosophy and benefits on your LinkedIn job description to supplement outreach.
- Keep initial messages short but let candidates explore your profile for more details.