The Advanced Selling Podcast

#542: Building Your Custom Question Bank

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Apr 15, 2019
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ADVICE

Deep Questioning

  • Bryan Neal emphasizes the importance of asking deep, insightful questions in sales.
  • He advises against relying on data-driven questions and encourages going deeper to uncover real pain points.
ADVICE

How Did You Get Here?

  • Bill Cates suggests starting sales conversations by asking, "How did you get here?"
  • This question encourages prospects to share their career journey and provides valuable background information.
ADVICE

Plus One Questions

  • Bryan Neal recommends using "plus one" questions like "Why?", "Why not?", and "What if?"
  • These follow-up questions encourage deeper exploration and understanding of prospect needs.
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