Shaping the Sport: Marketing Legend, Jay Winborn (EP 97)

This week’s guest is no stranger to pushing boundaries—and we’re thrilled to welcome Jay Winborn to The Show! With a background at Red Bull and a passion that’s transformed the western performance horse world, Jay brings a rare blend of innovation, insight, and wild stories to the mic.

From his early days orchestrating jaw-dropping stunts at Red Bull to shaping the traditions we now hold dear in the performance horse industry, Jay has done it all. The guys relive some of his craziest marketing adventures, unpack the strategy behind his influence in the western space, and dig into what’s next for our industry.

Yes, it’s funny, but this episode is packed with sharp takeaways, thoughtful reflection, and a whole lot of respect for how far we’ve come—thanks to minds like Jay’s.

🎧 Tune in now—it’s one of our most insightful episodes yet.