The Duct Tape Marketing Podcast Why Your LinkedIn Ads Aren't Working
37 snips
Oct 1, 2025 
Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, shares his insights on LinkedIn advertising. He highlights common pitfalls like relying on default settings and discusses the benefits of Thought Leader ads. Anthony emphasizes the importance of precise targeting and suggests best-performing industries, including tech and SaaS. He explains how to optimize budgets for better ROI and the impact of AI on marketing strategies. Listeners gain practical tips to enhance their LinkedIn ad campaigns.
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Lead With Value For B2B Sales
- Use lead magnets like guides, webinars, or newsletters to start long B2B sales journeys.
- Retarget those leads later with demos or consultations to move them toward purchase.
Use Thought Leader Ads Not Company Ads
- Boost posts from real people (founders, CEOs) as Thought Leader ads for higher engagement.
- Use case-study style posts that teach and include a clear call to action to start meaningful prospect interactions.
Build Small, Precise Audiences
- Do audience research: inspect top customers' LinkedIn profiles to build precise demographic targets.
- Create small, niche audiences and layer skills, interests, or groups instead of relying on broad algorithmic expansion.