2Bobs—with David C. Baker and Blair Enns

Ten Set Pieces

Dec 1, 2021
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ANECDOTE

Personality Links To Scripted Selling

  • David observed cold-call salespeople score high on DISC 'I' and 'S'—they rely on scripts.
  • Consultative sellers need low 'S' and adaptability to think on their feet during chaotic calls.
ADVICE

Refuse To Sell Yourself Into Hiring

  • Avoid trying to persuade prospects to hire you; say: "It's not my job to talk you into hiring us."
  • Then explain why clients typically hire you and let them decide.
ADVICE

Don't Solve Problems Before Engagement

  • Decline requests for free ideas: "We don't begin to solve our clients' problems before we are engaged."
  • Offer alternative forms of reassurance instead of doing unpaid work.
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