Coffee With Cole: The Digital Writing Podcast Traditional vs. Self-Publishing with New York Times Best-Selling Author Ali Abdaal (Feel-Good Productivity)
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Jul 18, 2024 
New York Times best-selling author Ali Abdaal discusses traditional vs. self-publishing in a deep dive into the world of books. Topics include financial implications, publisher roles, international translations, autonomy vs. support, and personal experiences. The conversation explores the evolution of book titles, self-publishing strategies, lean writing methods, and overcoming self-doubt in writing.
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Category Differentiation
- Cole praises Abdaal's "Feel-Good Productivity" title for defining a specific category.
- This differentiation helps readers understand the book's unique focus within the broad self-help genre.
Prioritize the Title
- Cole emphasizes focusing on the title first, as it dictates the book's content.
- He suggests spending significant time workshopping the title and subtitle.
Focus on the Category
- Focus on growing the category, not just your personal brand.
- Evangelize the category, and association with it will follow naturally.