Financial Advisor Success Ep 155: Eschewing A Bricks-And-Mortar Office For Reduced Overhead And (Virtual) Flexibility with Derek Notman
Dec 17, 2019
Derek Notman, founder of Intrepid Wealth Partners and New York Life agent who turned a traditional practice into a virtual, location-independent firm. He discusses ditching a bricks-and-mortar office, building a remote team and digital marketing, narrowing his niche to CEOs and founders, and reducing client count to boost income and work-life balance.
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South Africa Team Powering Marketing
- Derek built a digital marketing team in South Africa for cost efficiency and time-zone overlap, then added a Texas-based executive administrator.
- South Africa gave lower costs plus 7–8 hour time difference that still allowed real-time overlap.
Delegate Admin But Keep Licensed Tasks
- Do delegate nearly all non-registered administrative work to virtual staff, keeping only regulated transfer or trading tasks for licensed personnel.
- Derek gives assistants system credentials and uses e-applications so operations stay efficient and secure.
Branding Virtual First Attracts Matching Clients
- Declaring a virtual-first brand attracts clients who want no in-person meetings; Derek labels himself 'Virtual Wealth Partner' on his homepage.
- That clear promise filtered prospects and sped client acquisition online via SEO and content.