The Herd with Colin Cowherd 3 & Out - NFL League Meetings Reaction Day 2: MNF Doubleheaders are no more, Thanksgiving Eve Games, NFL Flag Football
Apr 1, 2026
League scheduling shakeups and why Monday Night doubleheaders were scrapped. The NFL's push into flag football and concerns about star participation. Talks about adding Thanksgiving Eve games and the ripple effects on byes and calendars. Discussion of quarterback evaluations, plus how nepotism and coaching culture shape opportunities across teams.
AI Snips
Chapters
Transcript
Episode notes
Why The MNF Doubleheader Failed
- The Monday Night Football doubleheader diluted the brand and viewer experience.
- John Middlecoff says staggered starts forced fans to flip between games and wasted screen area, so removing the doubleheader restores a single-event primetime feel.
Tito's Simple Lesson About Not Outthinking The Room
- John Middlecoff recounts a Tito's founder story to illustrate not overthinking product-market fit.
- The 7-Eleven owner had Tito lick his finger and saw dust on flavored vodkas, advising make a good vodka people will touch, not overcomplicate it.
Flag Football Growth Without NFL Stars
- The NFL will expand flag football but likely stop featuring current NFL stars due to injury risk and payoffs.
- Middlecoff cites Joe Burrow's dangerous 360 and coaches' concerns that paid, high-value players shouldn't risk ACL/Achilles injuries in a different sport.