This week Andrew talks with lifestyle blogger and influencer Ryanne Janca. In 2018, Ryanne was working as a corporate recruiter when she was forced to leave her job because her husband was promoted to an executive role at the same company—and a corporate policy said she could no longer work there. Ryanne reinvented her career and launched The Recruiter Mom, a lifestyle blog and vibrant online community that has grown to more than 33,000 people. In this episode, Andrew and Ryanne explore her big career pivot, her relentless daily research and content creation process, the power of following your passions, and so much more.

Show Highlights:
1:47 - How Ryanne got the idea for The Recruiter Mom
4:38 - "I'm going to shop for a living"
6:00 - Building an online influencer business
6:30 - Leveraging existing skillsets for something new
9:07 - Ryanne's typical day and workflow
9:30 - Creating content for multiple platforms
10:51 - Staying organized
12:02 - Managing transition from private to public life
16:00 - Integrating work and personal life effectively
18:13 - How Ryanne sets goals
19:57 - Creating content for thousands of people
23:40 - Getting comfortable speaking to audiences
25:11 - Managing negativity in social media communities
26:26 - Using feedback to improve
28:22 - Ryanne's inspiration
30:40 - How to not fall victim to the "comparison game"
31:22 - Ryanne's content workflow

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Ryanne Janca: Pivoting Your Career & Building An Influencer Business