Chief Revolution Officer John DiJulius of The DiJulius Group discusses what has a better ROI: Advertising or CX Training?
Learn:
- The companies that don't invest in CX have leaders who don't understand the financial impact it can have
- Sales is a lagging indicator of the level of CX your company is providing
- 75% "don't accept advertisements as truth"
- 90% "believe brand recommendations from friends"
- 5% increase in customer retention can increase a company's profit by 75%
- 80% of your company's future revenue will come from just 20% of your existing customers
- Tesla spends zero on advertising
Resources mentioned:
The Customer Service Revolution Podcast
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Customer Service Revolution | Customer Experience & Employee Experience Insights