The Library of Minds Canva & Hinge Investor: Why "0 to $2M in 10 Days" Is Just A Vanity Metric (Footwork VC’s Nikhil Basu Trivedi)
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Jan 21, 2026 Nikhil Basu Trivedi, co-founder of Footwork and early backer of trailblazers like Canva and Hinge, shares his insights on investing in category-defining companies. He discusses the importance of 'durability genetics' over flashy growth metrics like '0 to $2M in 10 days'. Nikhil emphasizes the need for ruthless prioritization, using Farmer's Dog's three-SKU strategy as a key example. He also highlights the advantage of hybrid business models and the significant role of user outcomes in building lasting companies.
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Ignore The Zero-To-$2M Vanity Metric
- Avoid fetishizing ultra-fast early revenue spikes like 'zero to $2M in 10 days'.
- Focus instead on signals of lasting product-market fit and durable retention cohorts.
Create Markets To Reach Billions
- Creating or dramatically expanding a market is often the clearer path to billions in revenue.
- Magical product experiences that attract new buyers enable that market creation effect.
Pair Product With Brand To Win
- Invest in both product excellence and brand/messaging because both combine to win markets.
- Use brand and positioning to amplify distribution when product differences are small.