Back to the F**kture S2 Ep14: Ian Johnston on the escapist experience
May 5, 2023
36:35
Retail experience isn’t just about UX tech, but about understanding how we blend all touchpoints we have with the customer into a single, seamless conversation, as Quinine’s founder Ian Johnston explains to Martin Raymond in his latest Back to the F**kture podcast.
Quinine Design’s Ian Johnston is a man with a mission – and it’s all about experience. Or should that read phygXperience, digUXperience, or plain old Experience 3.0 where experience isn’t just a noun or a verb, it’s a journey of many moving and inter-related parts?
Tune in to hear from The Future Laboratory co-founder and Back to the F**kture host Martin Raymond and guest Ian Johnston delve into all things experiential.
Quinine Design’s Ian Johnston is a man with a mission – and it’s all about experience. Or should that read phygXperience, digUXperience, or plain old Experience 3.0 where experience isn’t just a noun or a verb, it’s a journey of many moving and inter-related parts?
Tune in to hear from The Future Laboratory co-founder and Back to the F**kture host Martin Raymond and guest Ian Johnston delve into all things experiential.