The Matt Gray Show copy this X posting strategy, it’ll get you 368,000 followers I EP 130
28 snips
Jan 24, 2026 A step-by-step system for turning organic X posts into a compounding founder-led media asset. Studying top writers and building a swipe file to copy winning patterns. Finding a distinct voice and repeatable writing checklist for authentic, short-form copy. Methods for testing, optimizing profile conversion, and turning top posts into multi-platform content and newsletter funnels.
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Copy The Masters' Packaging
- Study top creators and copy their sentence rhythms, hooks, and packaging deliberately to raise your own bar.
- Build an X swipe file of the 20 posts you save most and use it as reference for every writing session.
Lock Your Positioning And Voice
- Define a positioning statement with your thesis, three supporting points, and your mechanism to clarify who you serve.
- Draft five do's and five don'ts and write 10 posts in your friend-voice to lock in authenticity.
Build A Repeatable Writing System
- Create a writing checklist that enforces bars, specificity, short sentences, and examples for repeatable quality.
- Commit to 30 days of consistent posting to build a shipping muscle and progress over perfection.
