The Smarter Artist Show The Smarter Artist Show: Episode 1 - The Band is Back Together!
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Jan 31, 2026 A reunited trio laughs about why they came back and who ended up running the show. They map how self-publishing shifted and why old tactics no longer work. The conversation explores pivots toward IP, film and TV, and using platforms as creative North Stars. Each shares a standout recommendation and teases new weekly bits, all wrapped in nostalgic stories and practical promise for smarter artists.
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How The Band Got Back Together
- The three hosts describe rekindling their old chemistry after years apart and deciding to relaunch as The Smarter Artist Show.
- Sean and Johnny recount aborted attempts, a year of unpublished episodes, and the Vegas reunion that convinced them to return together.
Why The Market Broke Old Indie Publishing
- Sean explains the industry shifted from clever titles and list-driven sales to pay-to-play tactics like KU and rapid-release that eroded creator-audience connection.
- He says Sterling&Stone pivoted toward selling IP and direct sales to focus on fewer high-value customers instead of $1 KU readers.
Choose Marketing That Matches Your Why
- Ignore chasing short-term algorithm hacks and choose marketing that fits your why, energy, and business model.
- Sean and Johnny recommend focusing on reader relationships, direct sales, or live events when they better match your goals than platforms like KU or TikTok.