The Pint and Portal Author Podcast How This Indie Author Went Full-Time Selling Books on TikTok Shop | JP Rindfleisch
What would you do if you got laid off tomorrow? Self-published author JP Rindfleisch turned that exact moment into a full-time writing career, powered by TikTok Shop. In this episode, JP breaks down how to market your book and exactly how he uses TikTok Shop to sell books direct to readers, builds real community, and posts content that actually moves copies.
Whether you're just starting out or looking for a new way to reach readers, this conversation is packed with practical, no-fluff advice you can use today.
🔥 In this episode, we cover:
- How JP went from biochemistry labs to full-time indie author
- Why serialized fiction on Kindle Vella helped him actually finish books
- The real logistics of running TikTok Shop as a self-published author
- Posting 3x a day without burning out (and why most posts take under 5 minutes)
- Faceless content strategies for authors who hate being on camera
- How to use TikTok to grow your newsletter and build a direct sales funnel
- Tools like Repurpose.io, Fourth Wall, Klaviyo, and BookTokGuide.com
- Why community is the one thing that has driven every stage of his career
📚 JP's Books: Mandrake Manor, Mosswood, Maul, Sword & Apothecary
🌐 Find JP: https://shop.jprindfleischix.com
Timestamps:
00:00 — Intro
06:00 — From Biochemistry to Writing
15:08 — Serialized Fiction & Kindle Vella
18:01 — Going Full-Time After Getting Laid Off
20:13 — How TikTok Shop Works for Authors
37:13 — Posting 3x a Day Without Burning Out
43:05 — Faceless Content for Camera-Shy Authors
50:32 — Building a TikTok Audience From Scratch
55:37 — Is TikTok Still Worth It in 2026?
58:14 — The Reader Funnel
💬 Are you using TikTok to sell books? Drop a comment and let us know what's working for you.
👉 Subscribe for weekly interviews with indie authors who are making it work.
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Media Credits
Theme Song: Commercial Rock by StudioKolomna (Envato License)
Background Music: Soft Chill Background by sonicscope (Envato License)
Stock Video: Licensed via Envato
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© Herman Steuernagel The Pint & Portal Podcast
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