In this episode, Chebbo, the founder of Chebbo’s Burgers, shares how a viral TikTok series took him from a backyard BBQ setup to a booming burger business with a cult following.

Chebbo dives into the power of content—how being consistent, building a community, and leaning into storytelling helped him create a brand that people don’t just love, but line up for. He opens up about his early missteps, including an underestimation of his own popularity that led to a chaotic (but unforgettable) first food truck pop-up.

From those lessons came key insights on what really matters when growing a service-based business—like personally knowing your customer and creating an experience that keeps them coming back.

This episode is packed with real talk, behind-the-scenes moments, and practical takeaways for anyone wanting to turn their content into a community and their side hustle into a full-blown business.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Connect with Chebbo: @itschebbo

Follow Chebbo’s Burgers: @chebbosburgers

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#105 Chebbo's Burgers: How TikTok Turned Chebbo’s Backyard BBQ into a Burger Phenomenon