Daybreak Daybreak 2024 Wrap Part 2: Writers' picks
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Dec 19, 2024 In this discussion, Shristi Achar, a Ken reporter focused on tech and manufacturing, highlights the challenges facing Karnataka's electric vehicle battery initiatives. She dives into the logistical hurdles of establishing battery plants, including electricity and water supply issues. Shristi also reflects on the competitive landscape for battery manufacturing in India and the complexities of local production amid global supply chain dependencies. Unexpected insights into industry growth and resilience add depth to her analysis.
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Complex Sneaker Manufacturing
- Making sneakers is a complex process, often involving outsourcing to multiple factories across the country.
- The sole is the most challenging part to manufacture, and shoes often have over 38 components in the upper part alone.
Early Success
- Agilitas acquired Mochiko and secured an exclusive license for Lotto in India.
- They already have a ₹700 crore business, even before starting their own manufacturing.
Unique Positioning
- Agilitas does not see new brands or established giants like Puma or Nike as their direct competitors.
- Their unique approach positions them differently within the footwear market.