Behind Good Content #24 - Emily Kramer
Oct 30, 2025
Emily Kramer, former Head of Marketing at Carta and Asana and founder of Market One Capital and MKT1, explains the 'LinkedIn flywheel'. Short takes on why individual posts outshine company pages. How to turn organic posts into thought leadership ads. Building retargeting audiences from engagers and thoughtful follow-up strategies. Why teams need a gen marketer to tie content, paid, ops, and revenue together.
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Boost Top Organic Posts As Thought Leadership Ads
- Convert high-performing organic individual posts into LinkedIn thought leadership ads or boost them to extend reach and build retargeting audiences.
- Get the poster's approval, then run the ad via LinkedIn Ads to pixel and retarget commenters and clickers.
Qualify Engagers Before Reaching Out
- Qualify commenters and engagers before outreach; prioritize those in your ICP or target accounts.
- Use tools like Clay or your CRM to map commenters to accounts and then choose non‑spammy next steps (events, content, invites).
Scrape Engagement Carefully And Enrich Profiles
- Use safe scraping tools to capture commenters and then enrich profiles before follow-up, but avoid in‑session Chrome plugins that can trigger LinkedIn.
- Feed scraped data into Clay or your CRM and enrich to check ICP fit before any manual outreach.