Focusing on Customer and Employee Relationships to Build a Thriving Brand

Ruth Domber is the Co-founder of 10/10 Optics, a luxury and specialty eye care and eyewear boutique in New York. She is a trendsetter and influencer in the area of luxury optical wear and has been the owner of the business for over four decades. Ruth has been quoted extensively by many major beauty and health publications, including Women's Wear Daily, Glamour, Vogue, Harper's Bazaar, GQ, and New York Magazine. She has also served on the advisory board of Eyecare Business Magazine.

In this episode:

What is the main priority of your company? Is it selling products to your customers and then forgetting about them? Or do you focus on building great relationships with clients in addition to selling quality products?

Ruth Domber has been running a luxury eyewear brand for years, and one of her secrets to building a thriving business is focusing on making her customers and employees happy. She has created a customer-centric company that ensures that her customers' needs are a priority. She has also maintained a low employee turnover rate by making trust and integrity core values in her company culture. This has helped her business grow and succeed for over 40 years.

In this episode of the Systems Simplified podcast, Adi Klevit interviews Ruth Domber, the Co-founder of 10/10 Optics, about her strategies for building a thriving luxury brand. Ruth also shares her tips for handling negative reviews, setting clear boundaries in her business, and documenting processes to ensure business stability and prevent confusion among her employees. Stay tuned.