A crisp definition of the verbatim effect and why people recall meaning more than exact wording. A quick look at how presentation and minor details get lost in memory. Short, focused definitions delivered in a one-to-two minute format.
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Meaning Over Exact Wording
The verbatim effect makes people remember meaning rather than exact wording.
Sandra Thomas-Caminol explains this bias as a general memory tendency.
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Verbatim Effect | The verbatim effect is a cognitive bias that causes people to remember the general meaning of information, rather than its exact form, which is the way the information was presented and the minor details that it involved.
📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or discrete in nature.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
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