Clive Sirkin, Executive Chairman of Screendragon, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss business strategy. Clive shares the major blindspots he’s recognized that most brands endure. He shares the importance of learning from past mistakes and evolving strategies accordingly. Clive explains how to inspire high performance from talent and get the right people to work for your company. He then discusses the differences and similarities of working for large Fortune 500 companies as well as small start-ups. He expands on how while the marketing landscape has changed, the goal to convert content into commerce remains the same.
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