
The Trusted Adviser AI Advances in Financial Advice with Nick Downey and Sam Patterson from Direct Wealth
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Feb 13, 2025 Nick Downey, a technology and product executive focused on AI and data-driven personalisation. Sam Patterson, an operator who scales advice through workflow design and automation. They explore AI as an always-on assistant, contrast language and quant models, discuss regulatory and change barriers, and stress building strategy, processes and people before deploying tools.
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Personalisation At Scale Solves Advice Shortages
- AI will enable personalised advice at scale, solving the supply-demand gap in financial advice.
- It augments advisors so firms can serve more clients without cookie-cutter delivery.
Bake AI Into Daily Workflows
- AI should be embedded in workflows, not just used as one-off tools like ChatGPT.
- When AI rides shotgun it becomes an invisible assistant that improves everyday work.
Use LLMs To Democratise Data Access
- Use language models to make data accessible to non-technical staff by asking in plain language.
- Keep quant models for large-scale data houses but leverage LLMs for practical, cheap analysis.
