No BS Mastery Podcast EP 32: Brent Weaver – The Business Value of Focus, Less is More, and Getting the Right Advice at the Right Time
Recently I’ve been thinking and talking a lot about FOCUS.
It’s essential to focus on where you spend your time, how you spend it, and how—just like your closet—your business needs to be periodically decluttered.
Like I talked about in the last episode with James Heaton, people are overwhelmed because they have so much to do—and yet most of what they’re doing isn’t moving the needle. Why? Because there’s a lack of focus.
Symptoms of unfocused energy can show up your system processes, your day-to-day life, and your product offerings. That’s why it’s so important to stay on top of. When we do too much, we dilute our work and our impact.
As you can see, focus (or a lack thereof!) touches everything from the little stuff to the big stuff and is why it’s essential to reign it in so you can create a thriving, badass business.
Today, I’m excited to have someone on the show who just wrote a book about focus, author of Get Rich In The Deep End, and seriously badass business owner, Brent Weaver.
Many of you probably know Brent because he’s a big name in the branding agency world. He is the founder and CEO of UGurus, a business training and education company, and they are on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market.
Brent’s had a long and successful career building and constantly reinventing his businesses for over 20 years, and I’m excited for him to share what he’s learned.
Tune into this episode to hear:
- How clarity and focus is essential to business growth (and how focusing on less makes your work better)
- Why solutions to your business problems should be evaluated by where YOU are in business. A strategy to grow a business from $500k to a million isn’t necessarily going to work if you are struggling to pass the $100k mark
- How mastery is essential to gaining authority in your business and in your niche
- Why it’s important to get business advice and strategies from people who were in your shoes before