The Publisher Podcast by Media Voices How AI is changing newsrooms and media content
Feb 2, 2026
Stuart Forrest, Global Audience Director at Bauer Media Group, uses AI for SEO and audience growth. Tom Jackson, EVP/CTO at News UK, builds AI-enabled platforms to scale journalists. Carola York, MD of FT Specialist Europe, embeds AI across product and editorial. They discuss AI tools in workflows, boosting productivity across editorial, sales and subscriptions, platform integration, safety and measuring ROI.
AI Snips
Chapters
Transcript
Episode notes
Let Editors Build Their Own Prompts
- Let editorial teams design and share prompts and workflows themselves.
- Use internal champions to experiment and spread practical AI use across the newsroom.
Sales Calls Fuel Editorial Insight
- Carola York's sales team records calls with Gong to surface customer insights.
- Those conversations are now feeding editorial and product development with real customer feedback.
Automate Content Lifecycle Decisions
- Prioritise URL updates using automated decision trees that combine performance and demand data.
- Let the tool tell editors where to spend limited update time to maximise discovery and revenue.