Influential Voices of Authority Building Your Podcast Strategy – PTC 371
How do you decide if a podcast is right for your business? That is what we answer today for Nikki Brown. You need to define the strategy first to determine if a podcast makes sense for your business.
Find Nikki at CoachNikkiB.com.
Begin with the end in mind. Then, determine how you get your clients to that point.
There is a process a person experiences in their journey to become your client or customer. She discovers you, gets to know who you are and what you're all about, understands what you offer, realizes that solution is for her and decides to buy.
To create a client, you need to build rapport, qualify her to ensure your solution is the right solution, education her on your solution and sign her up. It is a simple, focused sales strategy.
In that strategy, where does your podcast fit? Your content allows you to share your stories and build rapport. The podcast also allows you to demonstrate your solution.
YOUR STRATEGY
As you build your strategy to attract clients, start with the end in mind. Where do you eventually want to lead your listeners?
You may be trying to attract clients to your one-on-one coaching. Your strategy could be getting listeners to buy your books or become a customer of your company.
If you are interviewing guests on your podcast, create a format that allows you to share a bit of your expertise. During the interview, share a bit of your personality. Let your listener get to know you as you have your conversation.
Your content is all designed to build a relationship with your listener.
When you are on the radio, one of the worst things that can happen is losing your voice. The second worst is getting the hiccups.
One day on the radio I opened the mic to start my show and suddenly got the hiccups. I laughed a bit and said, "Well, this is gonna be a long show."
Luckily, the hiccups went away quickly.
Two days later, I ran into two ladies who listened that day. They told me how much they had laughed when they heard me get the hiccups.
People come to your show for your powerful content. They stay for your amazing stories and personality. Share yourself with your audience and build relationships.
MONETIZATION STRATEGY
Today, we are going to help Nikki Brown determine if a podcast is right for her strategy.
Before we get into the conversation, I want to invite you to a powerful event where I will help you build your podcast monetization strategy. We actually get stuff done in this day-long bootcamp.
So many times, we go to webinars hoping to learn something only to find out it is full of fluff. This event is where we build your plan.
You now have a chance to join me for a 7-hour Podcast Profits Bootcamp where I will take you through the entire process and build your podcast monetization strategy.
During this event, you will discover 6 ways to monetize your show. We will then select the one strategy that is perfect for you. This isn't one size fits all. It is specific to your podcast.
You can enroll at www.PodcastTalentCoach.com/bootcamp.
You will also get a workbook that will help you stay on track as we develop your strategy. During the bootcamp, we walk through the workbook step-by-step.
HOW IT WORKS
We will start with your foundation to ensure you are building on solid ground. Then, we will develop your purpose. I'll show you why most podcasts don't make money, so you can avoid those pitfalls.
Many people think ads and sponsorships are the way to make money with your show. That is a myth. It is the worst way. Sponsorships require a very large audience and a lot of sales time. Ads also have a revenue ceiling.
I'll show you a better way during the Podcast Profits Bootcamp. I won't just show you, we will build it together. We will discuss the various ways you can monetize your show, and we will pick the strategy that is right for you.
Finally, you will have plenty of time to ask me questions to refine your strategy.
This is so much more than a webinar or workshop. It is a bootcamp where we will actually get things done.
Where most webinars last an hour, this is an all day event. It all happens on Thursday, February 10th.
REGISTER
You can save if you register before the end of January. Registration for the Podcast Profits Bootcamp is typically $997. If you get in before January 31st, you can register for only $197 for this 7-hour bootcamp.
You get the bootcamp, your workbook and a guide to show you exactly how to do it. More importantly, you walk away with your monetization strategy for your show.
Right now, you can enroll for $197. Enroll now and secure your spot.
You can enroll at www.PodcastTalentCoach.com/bootcamp.
If you are ready to build your podcast monetization strategy, the Podcast Profits Bootcamp is for you. You've spent enough time attending empty webinars and trying to find sponsors. Now is the time to build a real strategy.
Let's get you registered for the Podcast Profits Bootcamp. Jump in right now at www.PodcastTalentCoach.com/bootcamp.
PODCAST STRATEGY
Nikki Brown is a professional life and leadership coach and would love to share tips and information for other coaches and those who want to incorporate coaching skills into their work or everyday life.
She says she only has so much time and energy in the week. She is just not sure if a podcast makes sense for her and her business. She needs to decide whether to pursue a podcast right now.
We help her get clear on her strategy and see how a podcast can help her grow her business. Enjoy the conversation.
RELATIONSHIPS
Such a great conversation with Nikki. She is off to a great start.
You have a great opportunity to use your podcast for educating your listeners and help them feel understood. A podcast is a great way to begin building your community and connecting with your audience.
If you would like to spend a day and build your entire strategy, join me for the Podcast Profits Bootcamp. This is so much more than a webinar or workshop. It is a bootcamp where we will actually get things done.
Where most webinars last an hour, this is an all day event. It all happens on Thursday, February 10th.
During this event, you will discover 6 ways to monetize your show. We will then select the one strategy that is perfect for you. This isn't one size fits all. It is specific to your podcast.
You can enroll at www.PodcastTalentCoach.com/bootcamp.