Producer Points Roundtable: Self-Releasing Music in 2025 — What Still Works?
Jun 15, 2025
Unlike Pluto, a prolific genre-bending artist, shares his insights alongside rising indie star Kat Kennedy and producer Nate Flaks of Sleeping Lion. They dive into the evolving strategies for self-releasing music in 2025, discussing the importance of authentic fan connections and the shift from traditional promotions to digital tactics. The trio also addresses the challenges of music distribution, the significance of fair financial practices, and when it might be beneficial for artists to choose independence over signing with a label.
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Why Unlike Pluto Self-Releases
- Unlike Pluto self-releases because he built a fanbase since 2016 and sees no marketing from labels.
- He trusts that consistent, quality releases help build listener trust and release radar plays.
Build Audience with Genuine Engagement
- Engage genuinely with fans by responding to all comments, even if only a few.
- Choose platforms that work for you to build a loyal community over time.
Power of Live and Embodied Connection
- Live shows create an embodied connection that creates loyal fans beyond streaming numbers.
- There’s lasting fan impact from physical presence, unlike fleeting algorithmic attention.