Michael Bromley and David Höck, Founders @ Vendure.io | Don't Innovate On Stuff That Doesn't Matter

Michael Bromley started Vendure as a solo open source project in 2017 because he looked around the e-commerce space and could not believe what he saw. The tools were outdated. The stacks were legacy. And nobody was building what developers actually needed. So he built it himself.

David Höck found Vendure while running his agency and saw a raw diamond. The code was beautiful. The website was terrible. He reached out to Michael on LinkedIn in German not knowing the guy was British. And the rest is history.Together they built Vendure into the enterprise e-commerce platform without the trade-offs. Open source at the core. Fully customizable. And intentionally boring. No hype cycles. No reinventing the wheel every release. Just software that works and keeps working.In this episode we go deep on the zero to market journey, the decision to turn down VC money, the pivot from agency to product company, and why boring technology wins every single time.Key TakeawaysDo not innovate on stuff that does not matter. Save your innovation for the 20% that sets you apart.Boring technology is a competitive advantage. Stability beats hype at enterprise scale.They turned down VC funding because it would have bent their vision to fit someone else's narrative.Bootstrap means you answer to yourself. That clarity is worth more than any check.The agency years were not wasted. Every hard project built the muscle that now powers the product.AI is a multiplier for product companies. They built three months of features that would have taken years before.────────────────────────────────LISTEN ON ALL PLATFORMSSpotifyhttps://open.spotify.com/show/1V4SjmlnG2sntDnck8UrGWApple Podcastshttps://podcasts.apple.com/us/podcast/strictly-from-nowhere-a-podcast-experiment-by-cause/id1804380172iHeart Radiohttps://www.iheart.com/podcast/269-strictly-from-nowhere-a-po-315649122/YouTubehttps://www.youtube.com/channel/UCWAstEyCK6YsKVTTRsQr37wSUPPORT THE SHOWPatreonhttp://patreon.com/StrictlyFromNowhereCONNECT WITH USLinkedInhttps://www.linkedin.com/company/strictly-from-nowhereWebsitehttps://strictlyfromnowhere.com────────────────────────────────FOLLOW JUSTIN ABRAMS | @cuzzinjustinLinkedInhttps://www.linkedin.com/in/cuzzinjustin/Instagramhttps://www.instagram.com/cuzzinjustin/Xhttps://x.com/cuzzinjustinTikTokhttps://www.tiktok.com/@cuzzinjustinFacebookhttps://www.facebook.com/cuzzinjustin24Websitehttps://www.cuzzinjustin.com────────────────────────────────FOLLOW MIKE RISPOLI | @mike_rispoli_ctoLinkedInhttps://www.linkedin.com/in/michael-rispoli-cto/Instagramhttps://www.instagram.com/mike_rispoli_cto/Xhttps://x.com/michael_rispoliTikTokhttps://www.tiktok.com/@mike_rispoliWebsitehttps://michaelrispoli.com/────────────────────────────────CAUSE OF A KIND | @causeofakindWebsitehttps://www.causeofakind.comLinkedInhttps://www.linkedin.com/company/cause-of-a-kindInstagramhttps://www.instagram.com/causeofakind/Xhttps://x.com/causeofakindTikTokhttps://www.tiktok.com/@causeofakindNewsletter Signuphttp://eepurl.com/gcc-yjNewsletter Archivehttps://us16.campaign-archive.com/home/?u=847ea1526d6523a41ef1eb5a5&id=48d53e9627────────────────────────────────OPEN SOURCE PROJECTSCodeDojohttps://github.com/Cause-of-a-Kind/code-dojo-coreOCR Ruby GEMhttps://activestorage-ocr-demo.fly.dev/────────────────────────────────COMMUNITY INITIATIVESLong Island Technologistshttps://www.longislandtechnologists.comhttps://www.linkedin.com/company/long-island-technologists-networkinghttps://www.instagram.com/longislandtechnologists/────────────────────────────────Fin Forecasting - Never Lose Money On A Project Againhttps://www.finforecasting.comhttps://www.linkedin.com/company/fin-forecasting────────────────────────────────Brought to you by Cause of a KindA boutique software development and startup studio from Long Island, New YorkStand up. Show up. Build.