New Media Jay Clouse - How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email Vs Newsletters, How To Build a Paid Community, Vertical Integration For Creators, and More
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Oct 24, 2023 
Jay Clouse, founder of Creator Science, discusses topics such as building an audience from scratch, understanding discovery and relationship platforms, building a paid community, and the concept of vertical integration in business.
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Fastest Growth Platforms
- Focus on video-first platforms like Instagram Reels and YouTube Shorts for fast growth with video.
- Choose LinkedIn for writing, as it offers better organic reach than Twitter currently.
Discovery vs. Relationship Platforms
- Discovery platforms (social media, YouTube) have built-in mechanisms for organic reach but are subject to platform rule changes.
- Relationship platforms (email, podcasts) offer owned distribution, giving creators more control.
Building Relationship Platforms
- Prioritize email as a relationship platform due to its ease of use and direct connection with your audience.
- Consider SMS for short, frequent communication if it aligns with your style.