What does it take to build Team USA in a rapidly changing global, political, and digital landscape? In this Best Of episode, USOPC leaders Sarah Hirshland and Katie Bynum Aznavorian are breaking down how Olympic success is engineered, the road to Milano Cortina and LA 2028, the role of storytelling and personalization, and how they’re evolving fan engagement.

You’ll hear from the following guests:

(0:41) Sarah Hirshland, U.S. Olympic & Paralympic Committee
(16:17) Katie Bynum Aznavorian, U.S. Olympic & Paralympic Committee

In this episode, you’ll hear:

Why personalization and fan data infrastructure are critical to helping fans connect with 1,200+ Team USA athletes
How the USOPC allocates resources across 60 national governing bodies
Why the organization views itself like a venture capital firm
How Making Team USA was built to simplify qualification pathways and create year-round fan engagement
How the Olympic Games can unify countries and communities during divided moments

Resources and Links:

Learn more about Team USA and the upcoming Olympic Games.

Connect with Sarah Hirshland on LinkedIn.

Connect with Katie Bynum Aznavorian on LinkedIn.

Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.

Best Of: USOPC and Team USA on the Road to LA 2028