The Workwomb Podcast Ep. 39 🌱 Changing Lanes, Taking Risks & How Numbers Can Actually Protect Your Creativity (not kill it) with Emily Bordner
Ever feel the nudge to go all in on your side hustle? Before the plan is fully fleshed out, when it's all still messy AF!? Or maybe things are nearly working (!!) and you're getting the hit you need to pivot for things to really click. If you've ever found yourself wondering if it's possible to build a business that honors your creativity, your profit margins AND your peace... this episode is MEDICINE!
I'm chatting with my longtime client and OG biz babe, Emily Bordner, founder of E.B.& Co, who's been turning her vision into an empire (with FOUR retail locations, a thriving wholesale biz, custom manufacturing, and the kind of forecastability most founders only dream of).
Emily shares how she learned to follow the numbers, to walk away from what used to work to make space for what works now, to lead from curiosity, and responsiveness, even when the stakes are high and the pressure is real.
We dive into:
- Why following the numbers can actually protect your creativity (not kill it)
- The moment Emily knew her original biz model wasn’t sustainable, and what she did next
- The power of pivoting without making it mean you “failed”
- Self-bossing™, time boundaries, nervous system care, and putting the body before the biz
- Writing and publishing a book just for the joy of it, and why done is better than perfect
- Why enthusiasm, generosity, and play are powerful leadership tools
This conversation is such a grounded reminder that success doesn’t come from rigidity, but from agility. Emily is living proof that you can grow something meaningful, profitable, and deeply YOU, without burning yourself to the ground.
Connect with Emily
- Website – ebandcompany.com
- Instagram – @eb.and.co
Mentioned In The Episode:
- Emily's First Bag!
- Emily's Book – The Retailer’s Playbook: 10 Ways to Grow a Store with Heart, Hustle, and Staying Power
- Witches Way To Wealth by Jessie DaSilva
- EB and Co. Family Building Grant
- Alisa Divine – Book Writing Coach
- Sliding Scale Mentorship with Abbi
Join me in ATX for a 2-day winter biz retreat!
At the start of March, when the world is still shaking off its winter chill and biz feels deliciously in flow, a circle of women will gather in Austin, TX: artists, healers, creatives, women who make beauty for a living and carry wisdom in their bones. Women who are tired of doing it all alone and are ready for something deeper — a reboot, a reimagining, a room full of women who truly get it. This 2-day retreat is your winter portal. A reset. A revival. A remembering. Spots are limited — save yours HERE. I can’t wait to gather with you.
AND IF YOU LOVED THIS EPISODE:
Everyone who leaves a review is entered to win a free MONTH inside The Elevated Circle (ICYMI: Its the best place on the internet for creative biz babes), valued at $1,111. Yep. A whole month of weekly activating group coaching & training sessions, DM access to my nonstop support, and an expert guest speaker training. All live and free ninety nine for YOU if you win!
Chat with Abbi!
- DM me on Instagram âžť @workwomb (DM's are my love language!)
- Drop me a line âžť abbi@workwomb.com
Uplevel Your Biz Magic!