Invest Like the Best with Patrick O'Shaughnessy

Eugene Wei – Tech, Media, and Culture - [Invest Like the Best, EP.118]

Jan 22, 2019
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INSIGHT

Beats Made Headphones A Visible Status Symbol

  • Beats succeeded by turning headphones into visible status goods via design and celebrity placement.
  • Jimmy Iovine prioritized visibility (white Apple earbuds precedent) and seeding influencers to make headphones culturally significant.
ANECDOTE

Milan Salesperson Turned Styling Into Convincing Art

  • In Milan a salesperson customized a bold sport coat by reading Wei and convincing him it matched his personality, which made him buy it.
  • He contrasts that craft sales approach with over-reliance on big data for understanding customers.
INSIGHT

Photos Became The New Language Of Status

  • Social media massively expanded the surface area for status seeking by making visible, portable signals like photos.
  • Instagram succeeded because phone cameras made photos the default language for younger users competing for attention.
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