I’ve been revisiting some of my favorite and most-listened episodes, this month. And in this episode, I’m bringing back this conversation with Marsha Shandur.

Just listening to her tell stories inspires me to dig deeper and I know she’ll make you want to be a better storyteller too.

Marsha Shandur believes that storytelling is the KEY to ethically persuasive communication. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of individuals and groups of executives, entrepreneurs and professionals across the world, and has received rave reviews from clients like Meta, Royal Bank of Canada, HelloFresh, and Shopify.

Before launching Yes Yes Marsha and her career as a Storytelling Coach, Marsha spent 15 years working as a Radio DJ, where she gained a powerful understanding of how to tell stories in a way that fosters connection, trust, engagement and loyalty. Her work has been featured in Forbes, BBC and Mashable.

Tune into this episode to hear:

How to use your clients’ own words to connect deeply
Why the popular “are you tired of…” sales copy falls flat and what to do instead.
How tiny stories and emotions can make your copy unforgettable.
The one thing every great opener needs (hint: it’s not “Hi, my name is…”).

Learn more about Marsha Shandur:

Resources:

Ep 265: Greatest Hits: Marsha Shandur Shows Us How to Tell a Story