Our American Stories

The Story of How Star Wars Toys Revolutionized Movie Merchandising (Part 1)

Apr 29, 2024

17:58

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On this episode of Our American Stories, the "Nostalgia Awakens" is a Star Wars action figure exhibit from enthusiast and museum curator Jarrod Roll. He's here to share the story of how Star Wars toys revolutionized movie merchandising, licensing, and even how children play.

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