
Good Bad Billionaire Larry Ellison: Winning the database wars
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Feb 23, 2026 A deep dive into a combative tech titan’s rise from adoption and rebellious youth to building a database empire. They cover the birth of Oracle, brutal sales tactics and the fierce database wars. Scandals, near-collapses and a dramatic comeback get attention. They also chart lavish spending, media moves and the billionaire’s complex legacy.
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Young Larry's Thunderbird Leap Into Programming
- Larry Ellison taught himself programming after leaving university and used that skill to land early jobs at Wells Fargo and Amdahl.
- He moved to Berkeley in 1966 with a turquoise Thunderbird, guitar and leather jacket, embodying a rebellious, risk-taking early phase that set up his tech career.
Turning Public Research Into First Mover Advantage
- Ellison saw IBM's public research on the relational model and built a commercial product faster than IBM, turning open research into a first-to-market advantage.
- He named Oracle's release "version two" to imply maturity and reduce buyer anxiety despite it being the first commercial product.
Promiscuous Portability Drove Oracle's Growth
- Oracle made the database portable across operating systems to maximise customers and lock in market share through compatibility.
- That "promiscuous" portability policy drove rapid sales growth and helped double revenue yearly in the 1980s.
