SEO & GEO 101 for Real Estate Agents: The Playbook for Local Leads | The Walk Thru 183

Max Liporace joins Jason Cassity and The Broke Agent to discuss Max’s business, LendFriend Mortgage, and to break down the three things agents need to focus on with SEO and GEO (Generative Engine Optimization) to increase online traffic.
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🧐 Check out BAM: https://nowbam.com/
Lend Friend Mortgage: https://www.lendfriendmtg.com/
⏰ Timestamps:
00:00–02:00 Intro
02:00 LendFriend Mortgage, memes, and the strategy that worked
06:18 What is GEO (and how is it different from SEO)?
08:00 Top 3 strategies for ranking higher in GEO (AI search) and SEO
10:17 Strategy #1: Google My Business profile
11:56 What Max did to optimize his Google My Business profile
13:38 Strategy #2: Writing Blogs
21:41 Strategy #3: Getting on Other People’s Websites
34:00 William Burton post on Trump’s proposed institutional investor ban
✅ Stay Connected With Us —
👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/
👉 Connect with Jason Cassity: https://www.instagram.com/jason_cassity/
👉 Connect with Matt Liporace: https://www.instagram.com/lendfriend/
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#geostrategy #realestatemarketing #seostrategy