The Entrepreneurs How Kelluu’s UFO-like airships caught the eye of Nato and conspiracy theorists
Mar 11, 2026
Jiri Jormakka, co-founder of Kello, builds hydrogen-powered autonomous lighter-than-air airships for long-duration data collection and defense and civilian use. Maggie Dracott, luxury travel and aviation consultant and founder of Club Aviator, designs loyalty and crew wellbeing solutions. They discuss hydrogen airship tech, GNSS‑resilient Arctic operations and NATO interest, plus aviation industry shifts and a new crew-focused travel venture.
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Club Aviator Launched From A COVID Insight
- Maggie built Club Aviator during COVID after a year of research and found no existing community app for airline staff.
- The app connects crew on the ground, already signing 42 airlines by word of mouth with 1,000+ crew-sourced local recommendations.
Prioritise Community Over Perks For Crew Apps
- Prioritise building community and mental health support for transient workers before adding perks or features.
- Maggie emphasises reducing loneliness for cabin crew and enabling verified local meetups and recommendations via the app.
Closed Verification Keeps Aviation Community Safe
- Club Aviator deliberately restricts membership to verified airline staff to keep the network safe and relevant.
- Maggie blocks many non-aviation requests and prefers a closed user group while the platform scales.