Michael Lagoni - Changing landscape of online shopping

Michael Lagoni discusses the future of e-commerce and retail, highlighting the influence of data and personalization in shaping consumer experiences. We discuss how the vast array of online brands and products is forcing big retailers to transform their business models to accommodate the increasing demand for infinite choices and fast delivery. Michael delves into the importance of brands establishing direct relationships with consumers and utilizing data science to make informed decisions and provide personalized offerings.

Read Michael's corresponding article for Forbes here:

https://www.forbes.com/sites/michaelgale/2022/10/04/with-infinite-choice-and-instant-delivery-heres-how-data-scientists-will-run-marketing-and-retailers-like-hedge-funds/?sh=3cab30a28e84