Conversations with Rich Bennett Lyndsay Phillips On Podcast Guest Strategy That Actually Converts
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Jan 16, 2026 Lyndsay Phillips, CEO of Smooth Business Podcasting who helps entrepreneurs turn podcast appearances into revenue-driving conversations. She breaks down treating every appearance like a launch. Short, repeatable topics build authority. Use an Interview GPS to steer talks and capture raw video for repurposing. Craft billboard-ready topics that hook listeners and link to offers.
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Green-Room Is Low-Key Networking
- Many entrepreneurs avoid guesting because the green-room networking feels awkward and they fear asking for help.
- Simple pre-interview chit-chat and offering help first makes post-show networking natural and reciprocal.
Video Speeds Trust Building
- Video on podcasts accelerates know-like-and-trust because viewers see facial expressions and body language.
- Being a vetted guest on a show increases credibility faster than cold outreach.
Repurpose Episodes For Campaigns
- Repurpose past podcast episodes by reframing clips for current promotions like webinars or lead magnets.
- You don't need new content; reposition old interviews to support current campaigns.