Everything Is Energy with Cathy Heller How to Charge More & Know Your Worth
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Jan 11, 2024 Learn how to charge more and know your worth as Cathy shares a coaching call with Rita, who is pivoting her coaching business. They discuss the importance of targeting a specific audience, unlocking worthiness, the art of sales, embracing success, and standing in your truth.
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Launch A High-Ticket Cohort
- Invite a small, advanced cohort of 15–25 committed women and mentor them in a 3–6 month container.
- Price the program at $10k–$15k and add retreats, office hours, and voxer support to justify the value.
Select The More Advanced Audience
- Serving an advanced niche lets you charge premium prices because clients already identify with their profession and goals.
- Trying to serve beginners dilutes your value and wastes your unique expertise.
Offer Tiered Premium Services
- Offer VIP options like $1,500 power hours or $4,500–$6,000 VIP days to capture different buyer preferences.
- Use those intensives to demonstrate transformation and funnel clients into longer containers.