Entertainment, Innovation & Retail Media: Inside Amazon Ads' Upfront

Recorded just hours before Amazon Ads’ Upfront at The Outernet, this episode takes you behind the scenes of the event to hear about some of the highlights from those most closely involved. First up, James chats to David Amodio, Head of Video Sales Specialists for Northern Europe at Amazon Ads, about how their Upfronts have evolved, what brands can expect from this year’s show, and how Amazon is blending entertainment, innovation and advertising in new ways. Afterwards, he’s joined by Jodie Locking, Head of Digital Marketing at Morrisons, ahead of her appearance on stage, to explore how the supermarket is partnering with Amazon - including a brilliant partnership with Clarkson’s Farm - to create campaigns that deliver for both Amazon's and Morrisons' customers.

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