Spotlight Series | Driving Revenue Through Fraud Prevention With Indy Guha, CMO Signifyd

In the latest episode of the Omni Talk Spotlight Series, Indy Guha, Chief Marketing Officer at Signifyd, joins Chris Walton and Anne Mezzenga to discuss the topic of fraud prevention and how to think about it not as a cost reduction activity but as a revenue generating opportunity. Together, Chris, Anne, and Indy go deep on all the ways fraud can impact the consumer shopping experience across the entire purchase funnel, from e-commerce transactions to even the final proof point in the buy online, pickup in-store process. The podcast is another great example of how network effects across data capture can make life simpler and easier for retailers, with big and quick upside. There's of course savings from manual processing costs and better fraud detection overall, but most importantly the data can also lead to better precision in understanding which digital orders are actually revenue retailers should want to earn. Of all the interviews Chris and Anne have completed over the last few years, this one is quite possibly the easiest, fastest, and most impactful win (it only takes weeks to implement!) at which every retailer should take a look right now. Plus, the anecdote of how fraudsters use Zillow data to game the system will blow your mind. To learn more about unlocking more revenue by streamlining the payments and risk management process, visit www.signifyd.com *Sponsored Content*

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