Ep. 66: From 10k to 100k in 12 months — without growth hacks ft. Sydney Graham

This week Francis and Natalia are joined by sewing creator Sydney Graham (@HiSydGraham). Sydney has gained over 100k subscribers on YouTube this year and has over 600k followers across platforms. Read the newsletter: https://www.creatorspotlight.com/p/sydney-graham __ RSVP to the Creator Business Summit: https://www.beehiiv.com/virtual-events/creator-business-summit __ Follow Sydney YouTube: https://www.youtube.com/@HiSydGraham TikTok: https://www.tiktok.com/@hisydgraham Instagram: https://www.instagram.com/hisydgraham __ Follow Francis LinkedIn: https://www.linkedin.com/in/francis-zierer/ Twitter/X: https://x.com/FZierer Follow Natalia LinkedIn: https://www.linkedin.com/in/nmperez/ Twitter/X: https://x.com/_NatmPerez __ 00:00 Introducing Sydney Graham 01:01 How to gain 100k subscribers in a year 10:46 Early days of the creator economy 15:05 The biggest creators in the sewing space 17:40 Balancing community and individuality 21:17 The best video platforms for creators right now 25:19 Why you shouldn't chase trends 31:48 Sewing content is growing - here's why 33:45 Revenue breakdown 36:51 Content creation and sewing similarities 41:12 How to build a friendly community online 45:53 Choosing the right brand partnerships 49:38 Defining your goals as a creator #podcast #creatoreconomy #sewing