Sweetwater’s Surack on selling stake in billion-dollar firm, backing Indy heliport

In 1979, musician Chuck Surack started a business in Fort Wayne called Sweetwater Sound by creating a mobile recording studio in a Volkswagen Bus. Fast-forward a bit more than four decades, and Sweetwater has evolved into one of the nation’s most prominent e-commerce sites for musical instruments and audio gear, with $1.6 billion in sales for 2022. Surack and his wife, Lisa, had total ownership of the company until 2021 when they sold a big stake to a private equity firm.

The Suracks have used that money to help further their already extensive philanthropic giving. Chuck also has more time to focus on Surack Enterprises, a collection of companies unrelated to Sweetwater, including several that stem from his interest in aviation. And that’s the reason why Chuck has been in the news in Indianapolis in recent weeks. The Indianapolis Airport Authority wants to decommission the Indianapolis Downtown Heliport, a move that’s supported by the city of Indianapolis due to the site’s attractiveness for redevelopment. Chuck is helping lead the charge to persuade the Federal Aviation Administration to deny permission to decommission the heliport. Chuck has a helicopter charter company that uses the heliport, but he also joins aviation experts and the Indiana Department of Transportation in arguing that the heliport is uniquely positioned to advantage of new developments in urban aviation. That includes electric aircraft that can take off and land vertically.

In this week’s edition of the IBJ Podcast, Surack sheds more light on his decision to sell a controlling stake in Sweetwater and step away from day-to-day operations. And he explains the reasoning behind his desire to keep the heliport open.

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