180: How Experimentation Can Make You Customer Centric with Emilija Milevska Velkovski

In this episode of No Hacks Snacks, I had a great conversation with Emilija Milevska Velkovski, a product strategist with deep expertise in growth and personalization.

We talked about how experimentation helps companies become more customer-centric, and why it should be more than just an occasional test. Emilija explains why making experimentation a core part of a company’s strategy leads to a better user experience.

We also explored how experimentation has evolved beyond simple landing page tests to a more holistic approach that impacts multiple KPIs.

Emilija shared practical steps for teams looking to use experimentation to truly understand and serve their customers and we wrapped up with a fascinating discussion on how AI is shaping the future of customer-centric testing.

If you’re curious about how experimentation can drive better decisions and products, this episode is for you!

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.