Some watch brands never seem to change, while others are constantly trying to re-invent what they do. That's the topic for this episode of HODINKEE Radio and I asked Jack, Danny, and Cole to weigh in with their perspectives on the concept of consistency vs. variety in watch design.

As you can imagine, it's another loose and chatty episode that dips into the "Rolex method", brands that aren't afraid to break the mold, how many bands Greenday has actually been, and a whole bunch more.