The Social Radars Yin Wu, Co-Founder of Pulley
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Jun 5, 2024 
Yin Wu, founder of Pulley, shares startup insights and experiences, discussing persistence, determination, and the advantages of having startup founders as users. Topics include challenges in event planning, equity management, being a parent founder, and the importance of understanding equity for founders.
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Multiple Early Pivots Before Success
- Yin pivoted multiple times during early YC runs: video ad tech, disappearing texts, laundry delivery, then lock-screen priority inbox.
- The lock-screen product was acquired by Microsoft and led her to work there before founding Pulley.
Start With A User You’ll Love
- Obsess about the specific user you love working with rather than chasing a market alone.
- For Yin that user is founders, so Pulley-focused on tools that actually help founders make equity decisions.
Know Your Ownership And Sell Future Upside
- Do learn exactly how much of your company you own and how early grants and advisors change that percentage.
- Use clear models to show candidates future value rather than just today's small-dollar value.