Welcome back everybody to the Self Storage Income Podcast! This is NOT your host AJ Osborne! This is Conner and Caley doing a Self Storage Income takeover!

AJ just so happens to be in Florida at the moment enjoying some well deserved family time. That said, we have full reign over the podcast today and are going to dive into one of the most popular subjects of discussion regarding self storage investing, and that subject is how to analyze a market for self storage.

Despite what you might have heard about self storage, you cannot simply have the “build it and they will come” mentality. It could spell disaster for us if we fail to recognize this. Not only could it spell disaster for us and our investment in that market, it could also destroy that market for everyone for decades to come. It’s extremely important that we can correctly and thoroughly analyze a market for self storage. We have to be able to tell if the market is good or bad, if building would be better than acquiring, if we should keep the market on our list or totally forget about it, etc.

There is a lot that we have to take into account when we look at any self storage deal, but today, we’re going to focus on the three keys that you need to be looking at to gauge and analyze a market.

Missing the mark and either buying or building a storage facility in a bad market is a recipe for failure. The fact is, it doesn’t matter how great you are, it doesn’t matter how great your storage facility is, the market will make or break you. The market is the ultimate decision maker and we have to be able to provide what the market wants and needs.

Get ready, take notes, and let’s rock and roll!

Thanks everybody!

Be sure to go to Selfstorageincome.com to get your copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how to contact a current owner, and ultimately how to land a deal and purchase a storage facility.

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The Self Storage Income Podcast is Sponsored by:

Janus International - https://www.janusintl.com/

Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page

Live Oak Bank - liveoakbank.com/incomepodcast

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