How I Built This with Guy Raz

Dude Perfect: Cory Cotton and Tyler Toney

4 snips
Sep 20, 2021
Cory Cotton and Tyler Toney, co-founders of Dude Perfect, transform their college mischief into a YouTube powerhouse. They share hilarious tales of their initial trick shots, including the pivotal moment that caught the attention of Good Morning America. The duo discusses the grueling journey from part-time creators to full-time entertainers, battling financial challenges while trying to perfect their craft. With insight into their shift from basketball to diverse content and the importance of faith and friendship, they outline how they built a media empire that captivates millions.
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ANECDOTE

The Kyle Field Shot

  • After some initial videos, Dude Perfect attempted the world's longest basketball shot at Kyle Field.
  • Kobe Cotton, thanks to his communication major skills, secured access to the stadium.
ANECDOTE

Fake Accusations

  • Many viewers initially believed the Kyle Field shot was fake, including Carmelo Anthony.
  • This disbelief was partly a testament to the shot's difficulty.
ADVICE

Authenticity Matters

  • Dude Perfect decided early on to maintain authenticity in their videos.
  • They chose not to include a near-miss that looked like a swish to preserve credibility.
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