The Self-Employed Life 240: Daniel Priestley- Strategize Being In-Demand
How would you like to have a business where people are lining up at your door to get in? Where the demand is far greater than the supply. Apple creates this frenzy every time they create a new product. Is it that it's really the best product? Or are they masters at creating a buzz? As you'll learn today, being in demand, over subscribed as Daniel calls it, is a strategy. A strategy that you can employ so people are knocking down your door too.
Daniel Priestley started out as an entrepreneur at age 21 and built a multi-million-dollar event, marketing and management business before the age of 25. A successful entrepreneur, international speaker and best-selling author, Daniel has built and sold businesses in Australia, Singapore and the UK.
Having a passion for global small business, Daniel is the co-founder of Dent Global which runs world-leading business accelerators and events. Dent has teams in the UK, USA, Singapore and Australia, and they work with over 1000 entrepreneurs and business leaders each year to develop their businesses.
As an active fundraiser, Daniel has helped to raise over £350,000 for various charities, and is connected to some of the world's most known and celebrated entrepreneurs and leaders. In 2016, he was listed in the Top 25 of the Smith & Williamson Power 100 which shines a spotlight on the influencers who champion and most impact the lives of entrepreneurs.
WARRIOR of Compassion & Curiosity
"People don't buy what you want to sell" -Daniel Priestley
Highlights -- Create a selection process to be subscribed to your product, to increase demand
- Know the difference between asking expressions of interest and asking for business
- First create the market, and then create the sales
- People want to buy what other people want to buy, not always what you want to sell
- Don't come off desperate to sell, it drives sales away!
- Do use words like "this is new!" give the idea that your business creates something that's never been possible
- The biggest way to create anything convenient is to digitize it
- "Signaling": one of the most powerful strategies to use in marketing. Market for signals, not for sales.
Twitter: @DanielPriestley
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